bigger isn't better
The future depicted here is one where European citizens reclaim agency through introspection. As prevailing narratives of perpetual economic growth and technological fixes falter, more and more individuals believe that changing the world begins with personal transformation.
INWARDS - N O R M A L S
agency through introspection at a community level — what does this narrative look like through a post-individual lens, but still leveraging introspection and inside-out thinking
Challengers understand the importance of courting people who share the same points of view that they do. Time after time, we see that the most potent Challenger strategies are those that are built with a clear aspirational mindset of who their consumer is. This group might not represent the volume, but they appeal to a mindset the consumer wants to
... See moreeatbigfish. • Fear Indifference Not Rejection
“We have a problem with scale. The planetary crisis can seem impossible to grasp. But focusing on the local can feel limited. How do we work to a scale that feels manageable? There is a way of reorganising how we think about scale: the -shed. -sheds (from Old English scead) describe the natural boundaries between waterbodies. They are not
... See moreCreative Destruction • Rabbit Holes 🕳️ #82
Bigger breeds conformity and homogeneity, not creativity and experimentation.
workfutures • Always and Forever
I suppose at the end of the day, one of my motivators for talking about the absurdity of our economic and financial systems is that I believe business and work can be prosperous without adhering to the logic those systems run on. Just because a product doesn't "scale" doesn't mean it can't be sustainable or even wildly profitable.