Beyond the Feed

The platform’s allure is the infinitude promised by its algorithm. It is the flow, not the content, that is primary.

Social franchise is an authorization granted by a company to a creator enabling them to sell a curated selection of a company’s products on their website and app. Unlike affiliate programs, social franchise directs traffic, content, and revenue directly to a brand’s own ecosystem.

🚨This is the trap that social media, and by extension all of us, are in: 📈Toxicity drives use. Lowering toxicity drops ad sales (if you are ad supported) & engagement (even if you are not) 📉Toxicity spreads like a disease. It turns regular users toxic & makes networks awful https://t.co/NeqlZ4G05H