Better ways to music industry

Whilst economists can present a dismal picture of GDP and all of its variations, they often miss what matters most to people—cultural industries that inspire, educate, and inform their populations. Music is one of those things we do not need to live, but most would struggle to live without.

You see all these new DSPs in the wake of Spotify's ruthless efficiency trying to rescue the artistic context that’s been lost now that Spotify has essentially become the artist. How do we approximate even the simple immersive experience of buying a CD and reading the liner notes on first playthrough?Hint: The solution is not “immersive” audio!

Musicians (and every other kind of artist for that matter) should revel in our inefficiencies. An overly-optimized creative process is at risk of forfeiting precisely what is most precious to it — idiosyncrasies, mistakes, accidents, spiritual urges, and other crucial intangibles.

The pressure to be as efficient and productive as possible has a way of sneaking into one’s mind and body, reconfiguring one’s priorities, and directing one’s creative decisions without being detected and called out for what it is.

While a concept like “consumer-creator” might make the average artist wince, it’s nonetheless viewed as an exciting opportunity for anyone hoping to make commercial gains in the music technology industry. Not everyone sees themselves as artists, but everyone is a consumer. What could be a more efficient way to expand your total addressable market t... See more