In January 2007, Steve Jobs introduced the iPhone using a 2x2 matrix with these axes in the keynote:
◻️”smart” / “not so smart”
◻️ “hard to use” / “easy to use”
Apple has since sold more than $1 trillion worth of iPhones.
LESSON: Only Steve Jobs is... See more
The greatest thing Jobs designed was his business. Apple imagined and executed definite multi-year plans to create new products and distribute them effectively. Forget “minimum viable products”—ever since he started Apple in 1976, Jobs saw that you can change the world through careful planning, not by listening to focus group feedback or copying... See more
Jobs: So far, that’s more of a conceptual market than a real market. The primary reasons to buy a computer for your home now are that you want to do some business work at home or you want to run educational software for yourself or your children. If you can’t justify buying a computer for one of those two reasons, the only other possible reason is... See more