Best of Steve Jobs

In an interview with Walter Isaacson, Steve Jobs claimed that his greatest product was Apple the organization. I [Walter Isaacson] once asked Steve Jobs, you know, what product are you proudest of? And I thought he might say the iPod or the iPhone or the iPad, whatever, the Mac. He said, “You know, making a product is hard but making a team that... See more

Steve Jobs articulated this approach more gently in an interview with Terry Gross: “At Apple we hire people to tell us what to do, not the other way around

Jobs: In the future, it won’t be an act of faith. The hard part of what we’re up against now is that people ask you about specifics and you can’t tell them. A hundred years ago, if somebody had asked Alexander Graham Bell, “What are you going to be able to do with a telephone?” he wouldn’t have been able to tell him the ways the telephone would... See more

In January 2007, Steve Jobs introduced the iPhone using a 2x2 matrix with these axes in the keynote: ◻️”smart” / “not so smart” ◻️ “hard to use” / “easy to use” Apple has since sold more than $1 trillion worth of iPhones. LESSON: Only Steve Jobs is... See more

Did Steve jobs ever say, "Hey, I want to make a $100 million company?" That was never in discussion. He said, "I want to make insanely great products. Then I want to get really good at marketing because I want everybody in the world to have an Apple device, and the way to do that is to get really good at marketing."

Marc Benioff originally trademarked the phrase “App Store” but in good faith he gifted it to Steve Jobs as gratitude for support over the years.