But even though Jobs’s style could be demoralizing, it could also be oddly inspiring. It infused Apple employees with an abiding passion to create groundbreaking products and a belief that they could accomplish what seemed impossible. They had T-shirts made that read “90 hours a week and loving it!” Out of a fear of Jobs mixed with an incredibly st... See more
Jobs: In the future, it won’t be an act of faith. The hard part of what we’re up against now is that people ask you about specifics and you can’t tell them. A hundred years ago, if somebody had asked Alexander Graham Bell, “What are you going to be able to do with a telephone?” he wouldn’t have been able to tell him the ways the telephone would aff... See more
In January 2007, Steve Jobs introduced the iPhone using a 2x2 matrix with these axes in the keynote:
◻️”smart” / “not so smart”
◻️ “hard to use” / “easy to use”
Apple has since sold more than $1 trillion worth of iPhones.
LESSON: Only Steve Jobs is allowed to use a 2x2 matrix.
Steve Jobs gave one of his best interviews about building products back in 1995.
Anyone who wants to craft amazing products should watch it.
Here are 9 quotes from Jobs that really resonated with me: