Best of Steve Jobs

In January 2007, Steve Jobs introduced the iPhone using a 2x2 matrix with these axes in the keynote: ◻️”smart” / “not so smart” ◻️ “hard to use” / “easy to use” Apple has since sold more than $1 trillion worth of iPhones. LESSON: Only Steve Jobs is... See more

Steve Jobs once said, “ The most powerful person in the world is the storyteller . The storyteller sets the vision, values, and agenda of an entire generation that is to come.”

Steve Jobs articulated this approach more gently in an interview with Terry Gross: “At Apple we hire people to tell us what to do, not the other way around

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected. -Steve Jobs

Did Steve jobs ever say, "Hey, I want to make a $100 million company?" That was never in discussion. He said, "I want to make insanely great products. Then I want to get really good at marketing because I want everybody in the world to have an Apple device, and the way to do that is to get really good at marketing."