Best of Steve Jobs

If you want to reap the benefits of Simplicity, think big—but don’t act that way. As Steve Jobs proved, one of the most effective ways to become a big business is to maintain the culture of a small business

Steve Jobs articulated this approach more gently in an interview with Terry Gross: “At Apple we hire people to tell us what to do, not the other way around

Lessons Steve Jobs wanted to pass on. Written right before he died. In his own words: 1. ON BUILDING A REAL COMPANY: I hate it when people call themselves “entrepreneurs” when what they’re really trying to do is launch a startup an... See more

Did Steve jobs ever say, "Hey, I want to make a $100 million company?" That was never in discussion. He said, "I want to make insanely great products. Then I want to get really good at marketing because I want everybody in the world to have an Apple device, and the way to do that is to get really good at marketing."

Again, you can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.