Best of Steve Jobs

Steve Jobs gave one of his best interviews about building products back in 1995. Anyone who wants to craft amazing products should watch it. Here are 9 quotes from Jobs that really resonated with me:

If you want to reap the benefits of Simplicity, think big—but don’t act that way. As Steve Jobs proved, one of the most effective ways to become a big business is to maintain the culture of a small business

In January 2007, Steve Jobs introduced the iPhone using a 2x2 matrix with these axes in the keynote: ◻️”smart” / “not so smart” ◻️ “hard to use” / “easy to use” Apple has since sold more than $1 trillion worth of iPhones. LESSON: Only Steve Jobs is... See more

Steve Jobs articulated this approach more gently in an interview with Terry Gross: “At Apple we hire people to tell us what to do, not the other way around

Jobs: It’s often the same with any new, revolutionary thing. People get stuck as they get older. Our minds are sort of electrochemical computers. Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never... See more

But even though Jobs’s style could be demoralizing, it could also be oddly inspiring. It infused Apple employees with an abiding passion to create groundbreaking products and a belief that they could accomplish what seemed impossible. They had T-shirts made that read “90 hours a week and loving it!” Out of a fear of Jobs mixed with an incredibly... See more

Jobs: So far, that’s more of a conceptual market than a real market. The primary reasons to buy a computer for your home now are that you want to do some business work at home or you want to run educational software for yourself or your children. If you can’t justify buying a computer for one of those two reasons, the only other possible reason is... See more