benefits of friction

By disobeying the digital design standards, we find room to explore new possibilities. We create surprise and we dive into the undiscovered. Refusing these guidelines, we design new spaces within which new narratives can occur, that people should take time to discover and understand. By doing so, we create a relationship with our welcomed visitors

As platforms optimise for dwell times over interactions, they condition users to be more passive - they’re less likely to take an action, let alone buy something.

we’ve created a world where turning yourself into a brand isn’t a lifestyle choice but a survival strategy, particularly as AI puts a blowtorch to the remaining areas of knowledge work that once promised middle-class security.

As philosopher Pierre-Damien Huygues said, ‘The phrase being moved used to mean being lifted out of calmness . Why would one want this today? In the absence of emotion, a sense of calm would leave someone feeling perfectly untouched, perhaps protected from trouble — yet, lifeless. Who would want this for their life — a calm that is never

The friction…the very thing that once might have made reading seem inefficient…has become part of its appeal.

“The proliferation of devices surrounding us at all times may help us “get in touch” with other people, sure, but they impede our ability to get in touch with ourselves. A “touch” screen would indeed seem to promise something tactile and real, but they leave us cold, tepid, and listless. Something is deeply wrong when we sext the same way we order

Exposing ourselves to diverse environments, situations, and untrained arenas converts the unknown from friction to adventure, welcoming the invitation for us to be changed along the way.

It’s easy to feel like a minimalist when you can order food, summon a car, or rent a room using a single brick of steel and silicon. But in reality it’s the opposite. We’re taking advantage of a maximalist assemblage . Just because something looks simple doesn’t mean it is; the aesthetics of simplicity cloak artifice or even unsustainable excess.”