Belonging
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Belonging
![Thumbnail of [FKPXLS] The New Frontier of Belonging](https://sublimeinternet-public-storage-production.s3.amazonaws.com/media/images/thumbnails/curation/6da9e579ebb44f1ca4325da1c2907146/thumbnail.jpg)
Most people don't join communities for belonging.
They join to solve a problem or achieve a goal.
It's only once they form relationships that they'll cite belonging as their motivation.
Lesson: to grow your community promote benefits, not belonging.
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insight from Gurwinder Bhogal:
People want to belong to a tribe, and one way that people belong to a tribe is by having the same beliefs as the members of that tribe Our minds are configured not to argue for what is true, but for what we want to believe and what we need to believe in order to be part of the tribe