Behavioral UX Design

Behavioral UX Design

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We ran 100's of experiments @ Duolingo in 2022. These 4 helped were big for retention: 1) Widgets that “come to life” Our take: Duo gets progressively more frustrated throughout the day if you haven’t done your lesson.

🧠Psychology of Design: 106 Cognitive Biases & Principles That Affect Your UX

Nir Eyal growth.design

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