Authenticity

On the other side of creative aliveness, there is flatness. I’ve been thinking about it a lot lately, about what happens when our worlds go flat. The dynamism we lose, the emotional urges we suppress, the original impulses we become too afraid to nurture.

On the running path recently, a song came on. It was by Eminem. His music is not my choice for... See more

There is a vitality, a life force, an energy, a quickening that is translated through you into action, and because there is only one of you in all of time, this expression is unique. And if you block it, it will never exist through any other medium and it will be lost. The world will not have it. It is not your business to determine how good it is... See more

You never called Eight Sleep a mattress company. Instead, you pioneered a new category of ‘sleep fitness’ by positioning it as a ‘sleep fitness brand.’ Tell me about the decision-making and strategy behind this.

ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more