Authenticity

Voice isn’t only about what you sound like and what you say; it’s also about how you deliver it. As Rebecca Solnit describes it, a writer’s voice is “something of the personality and the principles of the writer, where your humor and seriousness are located, what you believe in, why you write, who and what you write about, and who you write for.”

Meanwhile, a fixation on honesty continues to pervade popular arts discourse, music included. Indie scenesters have historically been the ones to agitate most over authenticity, but in the golden age of confessional pop music, the aesthetic concern with honesty isn’t limited to subculture anymore. Direct access to artists’ personal lives seems more

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All unsuccessful startups are alike; each successful startup is successful in its own way.

You never called Eight Sleep a mattress company. Instead, you pioneered a new category of ‘sleep fitness’ by positioning it as a ‘sleep fitness brand.’ Tell me about the decision-making and strategy behind this.

ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more

I heard this quote from the writer Harold Brodkey who said, “I don’t understand privacy.” I’ve always understood privacy very well, but it’s like—what’s the point of taking your secrets to the grave, or even your banalities? We have this chance to let ourselves be known to other people, to fill out the web of humanity that we’ve been spreading for

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