Authenticity

Make stuff only you can make. Stuff that makes you sigh in resignation after waiting for someone else to make happen so you can enjoy it, and realizing that’s never going to happen so you have to get off the couch and do it yourself

To go wrong in one’s own way is better than to go right in someone else’s.

— Fyodor Dostoevsky, Crime and Punishment

make decisions using our own creative values, not “industry standards.” We design our work and worlds from our best intentions, not our worst fears.