Authenticity
What does it mean for something to be 'authentic'?
Keely Adler and
Authenticity
make decisions using our own creative values, not “industry standards.” We design our work and worlds from our best intentions, not our worst fears.
Yancey Strickler • We're Already in Creative Groups, They're Just Not Yet Self-Aware
Voice isn’t only about what you sound like and what you say; it’s also about how you deliver it. As Rebecca Solnit describes it, a writer’s voice is “something of the personality and the principles of the writer, where your humor and seriousness are located, what you believe in, why you write, who and what you write about, and who you write for.”
Cortney Cassidy • A soft manifesto
The people I admire most live in total alignment. They know who they are, what they want, and what they value. Their mission is clear and so are their priorities. And so, they live uncompromisingly. Family, friends, work, health and spirituality coexist as a single unified whole.
David Perellx.comYou never called Eight Sleep a mattress company. Instead, you pioneered a new category of ‘sleep fitness’ by positioning it as a ‘sleep fitness brand.’ Tell me about the decision-making and strategy behind this.
ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more
ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more
Polina Pompliano • How Eight Sleep Co-Founder Alex Zatarain Built a Company That Pioneered the ‘Sleep Fitness’ Category
