Authenticity is the new currency

“If you trade your authenticity for safety, you may experience the following: anxiety, depression, eating disorders, addiction, rage, blame, resentment, and inexplicable grief.” ~Brene Brown

“Authentic” means being completely real (95-percent authentic isn’t enough.) Consumers, especially Gen Zers, identify weaknesses immediately and will walk away from inauthentic brands. In a time of so much digital noise, brand storytelling is much more important than ever before.

Daniel Langer • The Luxury Trap: Why it’s a Mistake to Define Luxury By Price

In these fractured, post-truth times, the qualities that people increasingly seek out, value or pay for are authenticity, individuality, inventiveness, uniqueness and meaning .

Do you Fit the Way Finder/Mender/Sensitive/Outlier/Maverick Profile?

All of the people I know who are very talented and could be hugely successful have an obvious cringe activity standing between them and their reward and they just aren’t yet willing to walk into the tsunami of cringe

Sasha Chapin x.com

“What the really great artists do is they're entirely themselves. They've got their own vision, their own way of fracturing reality, and then if it's authentic and true, you will feel it in your nerve endings”

— David Foster Wallace

“You are consciousness dressed in form, my love. Consciousness is divine. Matter is divine. Creation is divine. Everything is divine. Are you somehow the only exception?”

Martha Beck • Diana, Herself

Ultimately, the people who choose to champion originality a ones who propel us forward. After spending years studying them and interacting with them, I am struck that their inner experiences a not any different from our own. They feel the same fear, the same doubt, as the rest of us. What sets them apart is that they take action anyway. They know

Adam Grant • Originals – Adam Grant

From James Clear's 3-2-1 Email: The work required to be happy, and important lessons that aren't taught in school

Many people won't attempt something unless they can find an example of someone else who is already doing it. Rely on this type of thinking too much and you'll never do anything interesting.
Your path through life is unique. It is