Authenticity is the new currency
“Authentic” means being completely real (95-percent authentic isn’t enough.) Consumers, especially Gen Zers, identify weaknesses immediately and will walk away from inauthentic brands. In a time of so much digital noise, brand storytelling is much more important than ever before.
Daniel Langer • The Luxury Trap: Why it’s a Mistake to Define Luxury By Price
All of the people I know who are very talented and could be hugely successful have an obvious cringe activity standing between them and their reward and they just aren’t yet willing to walk into the tsunami of cringe
Sasha Chapinx.comThe Bhagavad-Gita says, “It is better to follow your own path, however imperfectly, than to follow someone else’s perfectly.” Consider the people who have found their voice and made a real impact: their paths always differ, but their practices overlap in many ways. At the heart of the creative’s practice is trust: the difficult journey to trust in
... See moreSeth Godin • The Practice: Shipping Creative Work
There is a vitality, a life force, a quickening that is translated through you into action, and there is only one of you in all time, this expression is unique, and if you block it, it will never exist through any other medium; and be lost. The world will not have it. It is not your business to determine how good it is, not how it compares with... See more
If it’s authentic enough, believe me—it will feel original.
Elizabeth Gilbert • Big Magic: Creative Living Beyond Fear
I tend to mostly value sincerity over originality. I think I perform better when I focus less on being original and more on being honest.