Authenticity is the new currency
In these fractured, post-truth times, the qualities that people increasingly seek out, value or pay for are authenticity, individuality, inventiveness, uniqueness and meaning .
Do you Fit the Way Finder/Mender/Sensitive/Outlier/Maverick Profile?
When being real is your priority, the various parts of your life start to groove. Your career will begin to reflect your true passion; your living room will match your values; your friends will fit your soul; and your wealth—of which there are many definitions—will start to measure up with your notion of freedom. Sometimes the courage to be true to
... See moreDanielle LaPorte • The Fire Starter Sessions: A Soulful + Practical Guide to Creating Success on Your Own Terms
Anyhow, the older I get, the less impressed I become with originality. These days, I’m far more moved by authenticity. Attempts at originality can often feel forced and precious, but authenticity has quiet resonance that never fails to stir me.
Elizabeth Gilbert • Big Magic: Creative Living Beyond Fear
“Authentic” means being completely real (95-percent authentic isn’t enough.) Consumers, especially Gen Zers, identify weaknesses immediately and will walk away from inauthentic brands. In a time of so much digital noise, brand storytelling is much more important than ever before.
Daniel Langer • The Luxury Trap: Why it’s a Mistake to Define Luxury By Price
From James Clear's 3-2-1 Email: The work required to be happy, and important lessons that aren't taught in school
... See moreMany people won't attempt something unless they can find an example of someone else who is already doing it. Rely on this type of thinking too much and you'll never do anything interesting.
Your path through life is unique. It is