Audience Capture

This is the ultimate trapdoor in the hall of fame; to become a prisoner of one's own persona. The desire for recognition in an increasingly atomized world lures us to be who strangers wish us to be. And with personal development so arduous and lonely, there is ease and comfort in crowdsourcing your identity. But amid such temptations, it's worth re... See more

If you go too far off the beaten path of algorithmic consistency, you risk never being heard. You may never get enough cultural momentum to exist in any meaningful way. That is a real problem. But if you're too good at algorithmic optimization, you risk building a large audience without saying anything particularly original or important. Not to men... See more

There are plenty of well-documented reasons to distrust Instagram — the platform where one is never not branding, never not making Facebook money, never not giving Facebook one’s data — but most unnerving are the ways in which it has led me to distrust myself. After countless adventures through the black hole, my propensity to share, perform, and e... See more

If you write to please others, you are selling out. You are in the process of audience capture. This way of talking, which is how the fear in me talks, is common—as if writing for an audience and writing for yourself are at odds with each other. I really used to feel like that.

But I no longer think that it is quite right. The relationship between c... See more

Being an artist within an economic system that favors private property, capital accumulation, wage labor, a price system, and competitive markets belittles my practice into a hobby. I am an amateur with no artist statement, thesis show, or MFA. The money I invest in creating art is a temporary loan to myself that I feel pressured to repay quickly b... See more