Attuned Entrepreneurship

I like what Krishna tells Arjuna in

The Bhagavad Gita

: “You have the right to work, but never to the fruit of work. You should never engage in action for the sake of reward...Those who are motivated only by desire for the fruits of action are miserable, for they are constantly anxious about the results of what they do.”

challenges the traditional marketing approach by highlighting that appealing to "wants" (emotional needs, status, self-actualization) can be more valuable than simply fulfilling "needs" (basic functional requirements)

parallel between Maslow's Hierarchy of Needs (physiological needs, safety, love/belonging, esteem, self-actualization) and Marty Newmire's Brand Commitment Ladder (satisfaction, delight, engagement, empowerment). Understanding these hierarchies helps businesses understand what motivates consumers

For you as a business owner, I recommend thinking about “Reporting instead of Marketing.” Assume your business was your hobby, how would you report on your progress and your lessons learned?

“Now,” Hanks said, “the same exact publications that dismissed it in their initial review call it, ‘Tom Hanks’s cult classic, That Thing You Do!’ So now it’s a cult classic. What was the difference between those two things? The answer is time.”

When you stop treating your current opportunity as a stepping stone to something else and start treating it as the only one that matters, opportunity finds you.