Attuned Entrepreneurship
moving from theory to practice will cost you status
jack @jackbutcher
When you solve problems, you get customers. When you give people better stories about themselves, you build movements. When you give them something to defend, you create evangelists.
Elan Miller • The dinner party test
Loewy called his grand theory “Most Advanced Yet Acceptable”—
maya
. He said to sell something surprising, make it familiar; and to sell something familiar, make it surprising.
maya
. He said to sell something surprising, make it familiar; and to sell something familiar, make it surprising.
Derek Thompson • The Four-Letter Code to Selling Just About Anything
Channel of Transmission in Human Design
Complexity can be tamed, but it requires considerable effort to do it well. Decreasing the number of buttons and displays is not the solution. The solution is to understand the total system, to design it in a way that allows all the pieces fit nicely together, so that initial learning as well as usage are both optimal. Years ago, Larry Tesler, then... See more