Attention Economy
exploring the inner workings and dynamics of companies building products engineered to hook us, addict us, and hijack our attention to sell more ad inventory
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Attention Economy
the degree to which attention discourse is invested in a clear “subject” looking at an “object”: a binary relation that many of those other methods have challenged.
Dirt • Dirt: Disordered Attention
Are Attention Spans Actually Shrinking? (Pt 1)
open.substack.com
Once I started to think in terms of TTI, it upended the entire concept of attention for me and forced me to acknowledge that maybe people’s attention spans weren’t getting shorter after all.
Framed through the lens of TTI, audiences don’t suffer from a dilemma of shortened attention spans, but rather a dilemma of increased choice (see the abundance crisis above).
Gaining a following on social media is a measure of people’s attention. It is not a measure of benefit to others, nor knowledge, nor sincerity, nor wisdom, nor leadership capability - yet these are some of things that are needed to minimize the harm from having a following.
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Contracting our attention into the moment is hard, but it increases its potency, just as the brevity of words increases the potency of an idea, creating deeper grooves in the mind. If brevity is the soul of wit, then presence is the soul of experience. We cannot be fully ourselves until we are fully in the moment—attention nowhere but here.
Isabel Hazan • distillation
insught from Eugene Wei on the incentives of ad-based social networks:
to raise your revenue as a social media company monetizing from ads (CPM), you have to drive the M part up, because the C is going down. And that means more and more we see all these companies fighting to be more addictive and entertaining.