Attention Economy
exploring the inner workings and dynamics of companies building products engineered to hook us, addict us, and hijack our attention to sell more ad inventory
sari and
Attention Economy
insught from Eugene Wei on the incentives of ad-based social networks:
to raise your revenue as a social media company monetizing from ads (CPM), you have to drive the M part up, because the C is going down. And that means more and more we see all these companies fighting to be more addictive and entertaining.
andrea and
attention as an outgrowth of interest and, crucially, of choice.
Megan Garber • The Great Fracturing of American Attention
