Attention Economy
exploring the inner workings and dynamics of companies building products engineered to hook us, addict us, and hijack our attention to sell more ad inventory
sari and
Attention Economy
Opinion | Michael Goldhaber, the Cassandra of the Internet Age - The New York Times
Charlie Warzelnytimes.com
Gloria Mark, a professor of information science at the University of California, Irvine, and the author of “Attention Span,” started researching the way people used computers in 2004. The average time people spent on a single screen was 2.5 minutes. “I was astounded,” she told me. “That was so much worse than I’d thought it would be.” But that was... See more
Readocracy
readocracy.com
insught from Eugene Wei on the incentives of ad-based social networks:
to raise your revenue as a social media company monetizing from ads (CPM), you have to drive the M part up, because the C is going down. And that means more and more we see all these companies fighting to be more addictive and entertaining.
sari and