Attention Economy
exploring the inner workings and dynamics of companies building products engineered to hook us, addict us, and hijack our attention to sell more ad inventory
sari and
Attention Economy
Sometimes we don’t quite process that billions of people on the planet get unlimited entertainment, voice and video calling, maps, restaurant reviews, weather, news, an encyclopedia, mail, messaging, and more for *free* just because 1-2% of us click an ad every now and then.
Aaron Levietwitter.comGloria Mark, a professor of information science at the University of California, Irvine, and the author of “Attention Span,” started researching the way people used computers in 2004. The average time people spent on a single screen was 2.5 minutes. “I was astounded,” she told me. “That was so much worse than I’d thought it would be.” But that was... See more
Once I started to think in terms of TTI, it upended the entire concept of attention for me and forced me to acknowledge that maybe people’s attention spans weren’t getting shorter after all.
Framed through the lens of TTI, audiences don’t suffer from a dilemma of shortened attention spans, but rather a dilemma of increased choice (see the abundance crisis above).
One of the weirdest things about the Internet is that even though we’re just a click away from the greatest authors of all-time, from Plato to Tolstoy, we default to just scrolling Twitter
David Perelltwitter.com
Collecting and archiving are ways to reclaim and own our attention—they are acts of meaning-making. These practices are rituals: habits and skills that demand time, patience, and a willingness to look beyond the surface.
To collect well is to resist algorithmic influence. A true collection reflects deeply personal values and a genuine desire to... See more
To collect well is to resist algorithmic influence. A true collection reflects deeply personal values and a genuine desire to... See more