exploring the inner workings and dynamics of companies building products engineered to hook us, addict us, and hijack our attention to sell more ad inventory
Sometimes we don’t quite process that billions of people on the planet get unlimited entertainment, voice and video calling, maps, restaurant reviews, weather, news, an encyclopedia, mail, messaging, and more for *free* just because 1-2% of us click an ad every now and then.
To optimize for viral growth, today’s social platforms are designed to feature entertainers and sensationalized content in a one-to-many fashion to generate more ad impressions... this is inducing divisiveness and reducing human interaction to just tapping on a like button.