exploring the inner workings and dynamics of companies building products engineered to hook us, addict us, and hijack our attention to sell more ad inventory
Business model shapes outcomes. In a subscription based model, you build tools people use and pay for. In an ad-based model, you build engagement hacks.
As Tristan Harris put it:
“we've moved away from having a tools-based technology environment to an addiction and manipulation based... See more
Being fine with periods of solitude, working alone, pushing things forward without others cheering you on...that's a superpower.
The ability to run your own race, despite what the world is doing, initially looks behind - but puts you out front.
To optimize for viral growth, today’s social platforms are designed to feature entertainers and sensationalized content in a one-to-many fashion to generate more ad impressions... this is inducing divisiveness and reducing human interaction to just tapping on a like button.