Attention Economy
exploring the inner workings and dynamics of companies building products engineered to hook us, addict us, and hijack our attention to sell more ad inventory
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Attention Economy
Oliver Burkeman – Time Management for Mortals
onbeing.org
Li Jin on The Passion Economy & Its Hidden Currency
nfx.simplecast.cominsught from Eugene Wei on the incentives of ad-based social networks:
to raise your revenue as a social media company monetizing from ads (CPM), you have to drive the M part up, because the C is going down. And that means more and more we see all these companies fighting to be more addictive and entertaining.
“Specificially, pursuit of novelty creates “luck”, and curiosity is the emotional manifestation of novelty. If we’re more open to what attracts our attention, we’ll get a lot luckier.”
Paul Millerdtwitter.com