Attention Economy
exploring the inner workings and dynamics of companies building products engineered to hook us, addict us, and hijack our attention to sell more ad inventory
sari and
Attention Economy
1/ Lemme do a 1-slide presentation since I'm feeling job sick. Title: How to Actually Manage Attention Without Smashing Your Phone and Retreating to a Log Cabin
The reason we’re so increasingly intolerant of long articles and why we skim them, why we skip forward even in a short video that reduces a 300-page book into a three-minute animation — even in that we skip forward — is that we’ve been infected with this kind of pathological impatience that makes us want to have the knowledge but not do the work of... See more
Maria Popova • Maria Popova — Cartographer of Meaning in a Digital Age
Natalie Audelo and
One of the weirdest things about the Internet is that even though we’re just a click away from the greatest authors of all-time, from Plato to Tolstoy, we default to just scrolling Twitter
David Perelltwitter.com
insught from Eugene Wei on the incentives of ad-based social networks:
to raise your revenue as a social media company monetizing from ads (CPM), you have to drive the M part up, because the C is going down. And that means more and more we see all these companies fighting to be more addictive and entertaining.
Gloria Mark, a professor of information science at the University of California, Irvine, and the author of “Attention Span,” started researching the way people used computers in 2004. The average time people spent on a single screen was 2.5 minutes. “I was astounded,” she told me. “That was so much worse than I’d thought it would be.” But that was... See more