Attention Economy
exploring the inner workings and dynamics of companies building products engineered to hook us, addict us, and hijack our attention to sell more ad inventory
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Attention Economy
attention as an outgrowth of interest and, crucially, of choice.
Megan Garber • The Great Fracturing of American Attention
top highlight: the role of the artist and designer that’s most important to me right now is indeed one as an orchestrator of attention
Once I started to think in terms of TTI, it upended the entire concept of attention for me and forced me to acknowledge that maybe people’s attention spans weren’t getting shorter after all.
Framed through the lens of TTI, audiences don’t suffer from a dilemma of shortened attention spans, but rather a dilemma of increased choice (see the abundance crisis above).
We experience the externalities of the attention economy in little drips, so we tend to describe them with words of mild bemusement like “annoying” or “distracting.” But this is a grave misreading of their nature. In the short term, distractions can keep us from doing the things we want to do. In the longer term, however, they can accumulate and... See more
Jenny Odell • How to Do Nothing: Resisting the Attention Economy
One of the weirdest things about the Internet is that even though we’re just a click away from the greatest authors of all-time, from Plato to Tolstoy, we default to just scrolling Twitter
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