Attention Economy

Something I’ve noticed, however, is that exclusively using TikTok doesn’t mean I’m only exposed to TikTok-specific trends and culture. In fact, many of the dust-ups from other platforms still make their way onto my For You page. Rather than a standalone platform, as it was in its early days, TikTok has become the ocean into which—and out of

I want to be realistic about how the mind works today, which is on multiple streams. And this situation isn’t going to change. We can set up full attention as an ideal, but our digital devices are producing a different way of attending.