Art of creating
But creatives also need thinking time, a moment to rewind and allow old thoughts to leave and new ones to come in. Creative thinking rarely moves in straight lines. It benefits from pauses, detours, and periods where nothing tangible appears to be happening. These phases often feel rich from within, yet they offer little external proof.
In a culture... See more
In a culture... See more
The Pressure to Always Be Productive as a Creative
The in-between process between creating <> thinking, reflecting, digesting, learning and brewing has become the “gap” of why creators are absent and has added the pressure of needing to “over-explain” themselves for visibility.
The pressure to always be productive is distributed unevenly. Audiences move fluidly, entering and exiting work without obligation. Creatives, on the other hand, carry responsibility for continuity. For returning. For staying legible.
The Pressure to Always Be Productive as a Creative
Imbalance of dynamics between those who dip in and out as an audience vs the creator who always need to be “on top of” the game.
Ideas start to feel valuable once they are visible, rather than once they are understood.
open.substack.com
Sit with (good) ideas. Let it marinate. Deeper the understanding, rather than showing for the sake of visibility.
Being a mindful creator that speaks with conviction, and speaking from a place of deep understanding rather than shallow relevance that comes with speed, is what going to build trust over time through accumulation.
Work that feels considered, confident in its pace, and coherent in its thinking carries a different kind of authority.
Zoë Yasemin • Article
Trust the process. Let your values be carried through in your work. It will reach the right people.
Direction allows ideas to evolve across projects, rather than resetting with every new brief.
Zoë Yasemin • Article
Leaning in with your values and narratives pay dividends over time, because human emotions are felt, not measured by fleeting metrics.
Research at its best is digging for undercurrents: overlooked symbols, overlooked artists, gems in history, overlooked media. It’s about training your eye to notice what feels unresolved, then finding ways to translate that into something intentional.
open.substack.com
Research to notice what is underrated. How can we translate the gap into something tangible.
The reference becomes the proof, the comfort blanket, the way to sell in an idea to stakeholders who fear risk.
The Reference Trap
The fear of underperforming is actually the motivator for sameness.
While having experiences, knowledge and norms help us make sense of the world and survive as a collective, it can also form limiting beliefs that stop us from seeing new possibilities.
“The impossible only becomes accessible when experience has not taught us limits.” (P.120)
[ Takeaway: p.120, Beginner’s Mind - The Creative Act: Rick Rubin ]