The Pressure to Always Be Productive as a Creative
But creatives also need thinking time, a moment to rewind and allow old thoughts to leave and new ones to come in. Creative thinking rarely moves in straight lines. It benefits from pauses, detours, and periods where nothing tangible appears to be happening. These phases often feel rich from within, yet they offer little external proof.
In a culture... See more
In a culture... See more
The Pressure to Always Be Productive as a Creative
The in-between process between creating <> thinking, reflecting, digesting, learning and brewing has become the “gap” of why creators are absent and has added the pressure of needing to “over-explain” themselves for visibility.
The pressure to always be productive is distributed unevenly. Audiences move fluidly, entering and exiting work without obligation. Creatives, on the other hand, carry responsibility for continuity. For returning. For staying legible.
The Pressure to Always Be Productive as a Creative
Imbalance of dynamics between those who dip in and out as an audience vs the creator who always need to be “on top of” the game.
Ideas start to feel valuable once they are visible, rather than once they are understood.
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Sit with (good) ideas. Let it marinate. Deeper the understanding, rather than showing for the sake of visibility.