Art

No one ever bought anything on an elevator. Your pitch isn’t designed to fully explain what you do or even to make the sale. Your ride on the elevator only exists to make it more likely that someone will follow you out of the elevator asking you questions about what you do.

Like a visual or brand system, your soundscape is experienced as a whole where each element speaks to one another. Consider how your sounds live together within a coherent world. Does it sound physical, digital, musical? Experiment with different “worlds” of sound early on to find what aligns with what you want to say. Surprise yourself. Try someth... See more

When I was acting, some of the BEST advice I ever got was from a choreographer who told me, "Courtney, you're working too hard. Let the audience come to you." I leaned back, and the scene started working. I think it's a similar thing to Paul Rudd showing that clip. He didn't have to push, in fact, he let the line go a little bit slack. And then we,... See more

Today almost all creative work is digitized and essentially rented — lowering payouts, devaluing work, and redirecting the lion’s share of rewards to the platforms hosting the work rather than the creators themselves.