Architecture
Building design, aesthetics, and engineering.
Zachary Roush and
Architecture
Customers are more able to imagine physical products and services on display when demos are located in spaces with high ceilings. Equally, customers are more likely to digest and understand contracts and T&C’s when they are in spaces with lower ceilings.
Experiential Retail Concepts and the ‘Cathedral Effect’ | Insight
INTERVIEW: Niklas Bildstein Zaar and Andrea Faraguna on the Substance of their Architecture Studio sub
Jordan Richmanarchive.pinupmagazine.org
We'll speak about the architectural imagination.
And I'm going to suggest that some concept like the imagination
is necessary if we want to treat architecture as a mode of knowledge.
The classical philosophers said, the soul
never thinks without phantasm, which is to say that thought needs a material
image, something to carry the thought.
So we begin to think of the imagination as bridging the gap between perception
and understanding.
source: HarvardX GSD1xThe Architectural Imagination
