Architecture

Building design, aesthetics, and engineering.

Customers are more able to imagine physical products and services on display when demos are located in spaces with high ceilings. Equally, customers are more likely to digest and understand contracts and T&C’s when they are in spaces with lower ceilings.

Experiential Retail Concepts and the ‘Cathedral Effect’ | Insight

sari

Look for the architecture beneath, listen for it in a piece of music, sense it in a piece of poetry, feel it a dance, see it in a painting, contemplate it in the cosmological, observe it in your own perceptual faculties.