Architecture

Customers are more able to imagine physical products and services on display when demos are located in spaces with high ceilings. Equally, customers are more likely to digest and understand contracts and T&C’s when they are in spaces with lower ceilings.

Alexander is inspired by how design occurs in the natural world. "Things that are good have a certain kind of structure," he told me. "You can't get that structure except dynamically. Period. In nature you've got continuous very-small-feedback-loop adaptation going on, which is why things get to be harmonious. That's why they have the qualities