anti-hype and anti-trends
if you’re bored with the current landscape of trending sounds and templated content, I beg you to make something different
In fact, one of the things that will not survive is novelty itself: trends, fads, fashions, scenes, vibes. We are thrown back into cyclical time; what’s growing old is the cruel demand to make things new.
Sam Kriss • The internet is already over
Ignore fads + identify what is important to you and repeat it for decades.
All those tech-driven foods are still around, but they don’t tempt consumers the way they once did. Instead, the fastest growing categories in the food business are built on an entirely different vocabulary: gourmet, artisan, healthy, organic, nutritious, sustainable, local, homemade.
Ted Gioia • Has the Internet Reached Peak Clickability?
Fantastic startup advice from Marc Andreessen 15 years ago. https://t.co/slnUkIGB5j
“Ignore the hype – the best brands do” - Design Week
designweek.co.uk
hype without substance fails