anti-hype and anti-trends
All those tech-driven foods are still around, but they don’t tempt consumers the way they once did. Instead, the fastest growing categories in the food business are built on an entirely different vocabulary: gourmet, artisan, healthy, organic, nutritious, sustainable, local, homemade.
Ted Gioia • Has the Internet Reached Peak Clickability?
“Ignore the hype – the best brands do” - Design Week
designweek.co.uk
hype without substance fails
There’s a strong argument to be made that the most compelling solutions in the short history of the New Internet have been those that are the most commonplace, slow, ambient, and avoidant of hype. Products that actually work and will continue to.
Bryan Lehrer • What Happened to the New Internet?
if you’re bored with the current landscape of trending sounds and templated content, I beg you to make something different
Fantastic startup advice from Marc Andreessen 15 years ago. https://t.co/slnUkIGB5j
Ignore fads + identify what is important to you and repeat it for decades.
