Anti-Business Business

Instead, I stopped trying to fit myself and Every into an old model of what a founder, software startup, or media company needs to look like. Those are all old ideas, from an older context. They can be useful when needed. But they’re dry and dead.

I’ve just tried to be honest about who I am, what I want, and what I believe to be true about the... See more

So: stop calling yourself and your coworkers “ICs”. You are a designer, an engineer, a producer. Your contribution deserves more than a moniker that is made to dehumanize you, purpose-built to make you replaceable. Do not help this dehumanizing system to dehumanize you by normalizing this kind of language!