Anti-algorithms
But creatives also need thinking time, a moment to rewind and allow old thoughts to leave and new ones to come in. Creative thinking rarely moves in straight lines. It benefits from pauses, detours, and periods where nothing tangible appears to be happening. These phases often feel rich from within, yet they offer little external proof.
In a culture... See more
In a culture... See more
The Pressure to Always Be Productive as a Creative
The in-between process between creating <> thinking, reflecting, digesting, learning and brewing has become the “gap” of why creators are absent and has added the pressure of needing to “over-explain” themselves for visibility.
The pressure to always be productive is distributed unevenly. Audiences move fluidly, entering and exiting work without obligation. Creatives, on the other hand, carry responsibility for continuity. For returning. For staying legible.
The Pressure to Always Be Productive as a Creative
Imbalance of dynamics between those who dip in and out as an audience vs the creator who always need to be “on top of” the game.
Being a mindful creator that speaks with conviction, and speaking from a place of deep understanding rather than shallow relevance that comes with speed, is what going to build trust over time through accumulation.
Direction allows ideas to evolve across projects, rather than resetting with every new brief.
Zoë Yasemin • Article
Leaning in with your values and narratives pay dividends over time, because human emotions are felt, not measured by fleeting metrics.
To search is to inherit a worldview. If your archive begins with a search bar, your work begins with someone else’s bias.