AI Thought Leadership

Let's address something important: prompt engineering isn't what many marketers claim it is. If you see a sales page from a newly minted "AI expert," be skeptical.

True prompt engineering involves developers using language and code for symbolic manipulation of large language models - it's far above most marketers' pay grades. We’re talking the use ... See more

Understanding the Cynefin Framework

The Cynefin framework, created by David Snowden (Cynefin is Welsh for "place"), helps us understand where we are in terms of business complexity.

For the past century, marketing and sales operated in clear or complicated domains where direct response tactics worked because we could analyze, categorize, and expect... See more

AI is no longer an unfair advantage - it's table stakes.