AI

maybe you’re running a creative team. In a pre-AI world, in order to create consistency, you needed to reduce your work down to principles and systems so that writers and designers could consistently capture your brand's voice and style.

In a post-AI world, you don't necessarily need to reduce your work in such a way. Instead, you can find examples

The Paywall Opportunity

Consumer growth of these platforms isn’t the only market force at play. As AI adoption grows, publishers are moving to harder and harder paywalls, pushing for direct deals with the model providers to access their content. This has and will create a content vacuum—something anyone who has used ChatGPT Deep Research has certa

The Rational Model Advantage

This shift runs deeper than content accessibility, though. I believe AI models will function as fundamentally different consumers than humans. People famously make emotional decisions, ignoring rational economic models in favor of satisficing and heuristics. Models, however, detect patterns in quality information.

This

AI won’t degrade our information ecosystem; it will elevate it by fundamentally realigning the incentives that shape content creation. I strongly suspect the winners in this new landscape won’t be those who can produce the most content but those who can produce the best.

took the opportunity to finally buy myself a soldering iron with the excuse of jewelry repair. Of course, when it arrived I had no idea what to do with it, so I did what I always do these days in such moments: turned to ChatGPT. I took a photo of the soldering iron and asked ChatGPT how to get started assuming I knew absolutely nothing about solder

AI is great at generating copy that aligns, by definition, with the average. But if you want to rise above the flood of competent, well-structured, soulless copy, you’ll need to cultivate taste, originality, and a distinct point of view.

At the start of 2013, I gave a presentation to Percolate about our company values and vision for the year. By June, we had doubled our headcount to 60 people. When I referenced that presentation mid-year, I realized that half the people in the room had never heard it. That moment had a huge impact on my approach to company-building.

I became obsesse