Artificial Intelligence

Specifically, we believe the Pixar of the next century won’t emerge through traditional film or animation, but rather through interactive video . This new storytelling format will blur the line between video games and television/film – fusing deep storytelling with viewer agency and “play,” opening up a vast new market.

Anything that we playbook becomes more legible to AI.

So we must burn the playbooks .

This is the real Butlerian Jihad, not destroying the machines, but destroying the playbooks that would turn us into machines.