advertising things

Over-processing the work is too real a problem in a world of bloated middle management.

“I would have done this differently, but how you did it works too” is a sentiment not heard nearly enough.

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plenty of fun metaphors for this one…

there’s a reason a car only has one steering wheel.

There are many ways to get somewhere. the most incorrect option is a... See more

That’s my problem with most “strategy lines” – they assume uniform interpretation of the abstract.

Schematics are guides for experts in a subject.

A map for those in the know.

Diagrams simplify something to transfer the idea from an expert to an audience.

A summary for those who haven’t done the reading.

Schematics ask; “whats the most efficient way to include all the information?”

Diagrams on the other hand require you to decide “what information do... See more