ad inspo

Principle: User Interface Hijacking

Use a shopping cart format. Take your customer straight to the final.
The Ad Professor

Principle: The Tweet Comment

Step 1: Tweet something unintelligible so your audience runs to the comments

Step 1: Reveal the hilarious cause

Principle: Life or Death

True story: Pepsi is designed so your taste pallet never gets sick of it.

Pepsi addiction is real.
The Ad Professor

Principle: Seize the Memes of Production

Small Budget? Out of ideas? Refresh the meme format by recreating it in real life.
The Ad Professor