ad inspo

Principle: User Interface Hijacking

Use a shopping cart format. Take your customer straight to the final.
The Ad Professor

Principle: Punch Upwards

If you're a commodity product, don't be afraid of punching up at luxury goods.

Principle: Show, Don't Tell

Don't tell your audience how long your product lasts, show them.

The more ridiculous the example the better. The Ad Professor

Principle: Life or Death

True story: Pepsi is designed so your taste pallet never gets sick of it.

Pepsi addiction is real.
The Ad Professor

Principle: Seize the Memes of Production

Small Budget? Out of ideas? Refresh the meme format by recreating it in real life.
The Ad Professor

Principle: The Tweet Comment

Step 1: Tweet something unintelligible so your audience runs to the comments

Step 1: Reveal the hilarious cause