Stickiness = Daily Active Users / Monthly Active Users
S = DAU/MAU
It asks, "Of the members who were active in the last 30 days, how many are active today?"
I love that it removes inactives and focuses on the depth of engagement amongst your active members.
The big problem with the garden metaphor is that it treats the community members as a crop that just grows, like a natural resource. To quote Utah Phillips, “Have you seen what they do to valuable natural resources? Have you seen a strip mine? Have you seen a clear cut in the forest? Have you seen a polluted river? Don’t ever let them call you a... See more