Stickiness = Daily Active Users / Monthly Active Users
S = DAU/MAU
It asks, "Of the members who were active in the last 30 days, how many are active today?"
I love that it removes inactives and focuses on the depth of engagement amongst your active members.
The big players have had plenty of time to get their shit together and they haven’t. It’s time to regulate them as much as we regulate a shot of bourbon.