Community Engagement

Principle 2: Break up the conversation based on how , not what

Now that I’ve told you not to over-complicate your community architecture by introducing too many different options, you’re probably wondering what to actually prioritize into your build. A good way to think about that is to think about breaking down your community into different spaces... See more

A more sensible way to think about where conversations need to be broken up, that’s not topic, is format. In a physical space, the analogy might be—if half of my guests are drinking wine from expensive stemware and half of my guests are playing Twister, I might send the Twister players into another room so they don’t elbow-knock a glass of Chablis.... See more