Community Engagement

In the 25 years I’ve been studying communities, the most depressing part is that people still start communities (social apps, sites, any company that lets people talk to each other) without thinking through who, exactly, is going to manage the community and how. But it would be ridiculous to start a bar without a bartender.

There is often no compelling reason, even in online communities, to suggest people go into different rooms to discuss different topics.

The big players have had plenty of time to get their shit together and they haven’t. It’s time to regulate them as much as we regulate a shot of bourbon.