Abundance

Second, I’m reflecting on a point former Netscape CEO Jim Barksdale famously made in 1995: “There are only two ways to make money in business: bundling and unbundling.” I think we’re burnt out by the fragmentation that the D2C era brought to everything. After subscribing to tons of hyper-niche content over the years, the idea of a couple brands we ... See more

For the past year or more, I haven’t been able to stop thinking about how the primary challenge we face, as people living in a modern western society, is not surviving in a resource scarce environment, but is instead managing to not gorge ourselves to death, literally/physically or figuratively/spiritually.

What happens when something remarkable becomes abundant? When our favorite restaurant or coffee house becomes a chain, or a new social product becomes ubiquitous, we tend to crave something new...something more scarce. Why? It’s a natural desire to immerse ourselves in stories that move us and express identity through uniqueness. When something see... See more

the ideal of limitlessness consumption serves the modern economy quite well, but it does not serve the person well at all.2 This ideal imparts to us all a spirit of scarcity that darkens our experience: not enough time, not enough attention, not enough capacity to care. But upon what does this spirit feed? It feeds, in part, on the temptation to li... See more