a need for curation

Curators slow down the unending scroll and provide their followers with a way of savoring culture, rather than just inhaling it, developing a sense of appreciation.

In Curators are the new Creators, Gaby argues that this will create opportunities for curators — increasingly, we will pay people with good taste to help us sort through the ever-growing mass of information.

The business of good taste has been well documented. There are plenty of businesses that address the question “what should I read?”; The... See more

Despite all the crises we face – the cost of living, climate change, AI – any of which should surely be enough material to inspire real and meaningful art, the overwhelm of information paired with exhausting post-capitalist forces has created an atmosphere that is nihilistic and excruciatingly mid.

Algorithmic recommendations can be formulaic – if a person is creating a playlist, there’s always the potential for chaos, which is kind of fun.

One way to monetize curation is through a paid newsletter, with the Everything Bundle as a great example. Other opportunities include blogs, ebooks, e-commerce stores, and consultations/speaking gigs. I even came across ReadBase during my research, which allows curators to monetize their bookmarks and reading lists. In any case, curators can find... See more

It’s long past time that we realized these systems are not benefitting culture. Creators and consumers alike are pushed into preset formats that we may ultimately have no organic interest in. By giving in to algorithmic feeds, we are letting tech companies determine our tastes.

Digital platforms are largely devoted to making users consume more, faster—think of TikTok’s frenetic “For You” feed or Spotify’s automated playlists. Curators slow down the unending scroll and provide their followers with a way of savoring culture, rather than just inhaling it, developing a sense of appreciation

When reading about the motivation for launching these various curation initiatives, it’s clear that it’s not only about rebellion, but also about the critical act of archiving.

Because brands are only as old as the people who direct them. That’s why you’re now seeing a deterioration of people following brands, as opposed to designers and stylists.

So it’s going to be about celebrity?

It’s going to be about visionaries.