you actually don't need everyone to understand you or what you do and you're probably working on something too safe if they all easily do. your knowing you don’t need them to understand is also exactly what makes them want to

"The amount of serendipity that will occur in your life is directly proportional to the degree to which you do something you're passionate about combined with the total number of people to whom this is effectively communicated." https://t.co/KfFpouh7Dm

Great products take off by targeting a specific life inflection point, when the urgency to solve a problem is most acute. Facebook ➝ Starting at a school Linkedin ➝ Getting your 1st job Slack ➝ Starting a company