Clinton Weekes
@clintonweekes
Clinton Weekes
@clintonweekes
When the lifestyle IS the business model
This style of one-person business is where you quite literally pursue your goals in public (brand), solve your problems as you are pursuing those goals (content), and create a system to help others do the same (product).
Check your bias first - analyse yourself critically before others


Guitar riff
2. Clarify Requests Early
Unclear instructions are the quickest path to wasted time. Avoid endless back-and-forth by getting clarity right from the start.
Use a Checklist: Create a structured form for advisers to complete, covering key details like client goals, modeling preferences, and strategy outlines.
Ask Smart Questions: If something is unclear,