Claudiu
@claudiu
A sparking curious mind
Claudiu
@claudiu
A sparking curious mind
Big ideas don’t show up fully formed, standing in our path. They need to be coaxed unto the open through persistent inquiry and exploration.
Love this definition of art, from Robert Pirsig, author of Zen and the Art of Motorcycle Maintenance:
... See moreArt is anything you can do well, anything you can do with quality, anything where there are options for doing it well or poorly. And there are very few things in this world that don't have options for doing it well or poorly. So you can make an art
Brand positioning boils down to one thing: Differentiation. And one way to be different is by aligning with a unique set of values. AND1 did this, aligning with the values of streetball: attitude and creativity. Nike, meanwhile, aligned with elitism and rigidity.