Claudiu
@claudiu
A sparking curious mind
Claudiu
@claudiu
A sparking curious mind
To avoid defining the job to narrowly, work directly with customers to understand not why they bought your product, but how your product fits into what they are trying to accomplish. Ask, “Why are you using that product, what job are you ultimately trying to get done”.
Unequivocal excellence • Continually strives for perfection • Wins • Does the right thing • Compassion • Honesty and integrity • Hungry for achievement • Is enthusiastic, energetic, tenacious, and competitive • Encourages individual ability and creativity • Maintains accountability • Services the customer above all else • Works hard • Is never
... See moreAsk tough questions. Am I wrong? Has someone else thought of this? Where can I take this idea? What do I need to find out to take it further? Was this an easy, emotional way out of something uncertain? Can I tilt this information in another direction and find a deeper truth, one that is bigger and more exciting?
The Laws ofAdvertising
Nobody cares
If its not seen, its useless
You need risk to stand out
Don’t bore, seduce.
You can’t create by committee
Fun > Serious