Claudiu
@claudiu
A sparking curious mind
Claudiu
claudiuflorea.ro
Dear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it,... See more
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it,... See more
Patricia Maeda messaged you
Turning something from an idea into a reality can make it seem smaller. It changes from unearthly to earthly. The imagination has no limits. The physical world does. The work exists in both.
Rick Rubin • The Creative Act: A Way of Being
I think the first role of marketing is to make a decision easy to make. And that mean firstly clarity in terms of choice, and secondly it means lack of anxiety. So the first role of marketing is not actually getting preference, it’s not actually getting someone to prefer a Philips TV, it’s getting someone non-anxious about buying a Philips.
Rory Sutherland • Rory Sutherland: The Wiki Man
There is this assumption that people who initiate divorce don't have any pain. Or that they're callous, insensitive, and uncaring.
This is NOT always true.
In my case, it was really hard to choose to leave a marriage with a good person, and accept that two good people do not ultimately make... See more
instagram.com
Great creative minds] think like artists but work like accountants.”
Cal Newport • Deep Work: Rules for Focused Success in a Distracted World
- What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but... See more