Claudiu
@claudiu
A sparking curious mind
Claudiu
claudiuflorea.ro
Dear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it, th... See more
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it, th... See more
Patricia Maeda messaged you
Awareness can happen in the depths—below the surface of the sensory realm
This ability to persevere despite obstacles and setbacks is the quality people most admire in others, and justly so; it is probably the most important trait not only for succeeding in life, but for enjoying it as well.
Mihaly Csikszentmihalyi • Flow: The Psychology of Optimal Experience (Harper Perennial Modern Classics)
The Laws ofAdvertising
Nobody cares
If its not seen, its useless
You need risk to stand out
Don’t bore, seduce.
You can’t create by committee
Fun > Serious
You do not have to be good.
You do not have to walk on your knees
for a hundred miles through the desert repenting.
You only have to let the soft animal of your body
love what it loves…
— “Wild Geese” by Mary Oliver
Customers need to understand product positioning in order to find and evaluate a product. They don’t need to know or understand that the company is something separate from that product, when it currently exists to sell only one product.