Claudiu
@claudiu
A sparking curious mind
Claudiu
@claudiu
A sparking curious mind
Brand positioning boils down to one thing: Differentiation. And one way to be different is by aligning with a unique set of values. AND1 did this, aligning with the values of streetball: attitude and creativity. Nike, meanwhile, aligned with elitism and rigidity.
Putting both hospitality and excellence on our list was a way of recognizing that success was going to come from approaching the problem of hospitality vs. excellence in the most difficult way possible: in order to succeed, we needed to be good at both. This wasn’t an either/or—it was an and. Later, I would learn that the management guru Roger
... See moreThe root of the word inspire means to take breath in, to fill with spirit. Inspiration is the capacity to move people by reaching in and filling their hearts from deeper sources of meaning.
Identity fuels action, and action creates habits, and habits are part of a practice, and a practice is the single best way to get to where you seek to go. Before you are a “bestselling author,” you’re an author, and authors write. Before you are an “acclaimed entrepreneur,” you’re simply someone who is building something.