Claire Corbin
@claireoc
Claire Corbin
@claireoc
In light of these ideas, we should consider a statement made by the 14th Dalai Lama: In this century, human knowledge is extremely expanded and developed. But this is mainly knowledge of the external world. In the field of what we may call “inner science” there are many things, I think, that you do not know. You spend a large amount of the best
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amazon.com“I doubt if more than one campaign in a hundred contains a big idea. I am supposed to be one of the more fertile inventors of big ideas, but in my long career as a copywriter I have not had more than 20, if that. Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or
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