Chad Aaron Hall

“Our only goal when we started was to make anything we wanted and only what we wanted.”

There were a few reasons for that, but one of the big ones is that in the beginning, you’re trying to find content-market fit. You’re learning how to talk to your audience, what they need, what they see as your key value-prop, and how to communicate that to others.

And this is the big point – there’s an asymmetry between the people who have interesting experience and insight on any particular topic, and the people who get the attention.

It holds true in every arena. Every company. Every creative project. Attention flows like water towards a few people at the front. But for every CEO, or lead actor, or author,... See more

Leckey is quick to offer a reminder about the importance of community. “You don’t live in an economy; you live in a community,” he says. “Build your community first.”