Chad Aaron Hall
@readordieaslave
Edgewalker
Chad Aaron Hall
@readordieaslave
Edgewalker
As a company grows, the CEO’s job is to personify the WHY. To ooze of it. To talk about it. To preach it. To be a symbol of what the company believes. They are the intention and WHAT the company says and does is their voice.
Instead of asking "How can I get people to pay?" start asking "How can I become indispensable to my readers?"
Government responses can use carefully chosen language to answer the question asked rather than the question intended, creating an appearance of transparency while withholding relevant meaning.
When questioned about UFOs, officials might respond about aliens, enabling a denial about alien beings that does not address reports of unidentified flying
Media and My zettelkasten