Chad Aaron Hall

What logic could possibly be upended by punks, goths, gabbers, or neo-pagans when the internet, a massively lucrative space of capitalization, profits off the personal expression and political conflict of its users?

thinking has two parts:

1. expanding. generating chaos.


2. collapsing. finding order.

The key here is accepting that everyone is deluded in their own unique way. You, me, all of us.

Subcultures allow for an escape from status as a zero-sum game. If you’re the king of your own world, you don’t feel bad for being at the bottom of someone else’s social ladder (1, 2). Bloggers know they aren’t universally popular, but it doesn’t matter as long as you have your corner of the internet.

In contrast, Substack totally violates Social... See more