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1. Use the time of a total stranger in such a way that he or she will not feel the time was wasted.


2. Give the reader at least one character he or she can root for.


3. Every character should want something, even if it is only a glass of water.


4. Every sentence must do one of two things — reveal character or advance the action.


5. Start as close to the end as possib

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I built and sold a business that allowed me to retire at age 44. It was called Data Storage, Inc., information, knowledge, and records management is my jam. 10 Years ago I gave a speech about the half life of knowledge to a bunch of MBA aspirants at a university business school. This is the Twitter synopsis. The half life of knowledge is the ... See more

Successful platforms do not just discover what consumers want — they produce the consumers and the forms of consumer desire that they need.

Graphic designer and painter Paula Scher on how to make something great:

"Less is more and more is more. It's the middle that's not a good place."