Caterina Yannicelli
@caterinayannicelli
Caterina Yannicelli
“If you want to make people like things, work in advertising. If you want to make things people like, work in design.” - Brian Collins
There’s a quote from Denise Lee Yohn that we really like—“Great brands are idea led AND consumer informed.” They don’t just push new ideas out there, nor do they just ask customers what they want. They do both—pioneering new ideas, and then working hard to understand how those ideas are being experienced and received in everyday situations.
When you try to make something that solves everything, you obsess over questions of power: how to make something that is omnipotent and everlasting. But when you make something that does one thing well, the questions are much more personal: does it solve my problem? and for how long? and who for? and where will it push the space around it? I want t... See more
Be specific
Quality content without marketing has a chance, but content with perfected cultural-fit marketing is poised for stardom.
ZINE • Content Overload & Trends in TV Viewing Rituals
If you work on anything worthwhile, sooner or later people will care about it and will want you to send progress updates. These could be quarterly investor updates, weekly updates to your boss, emails to adjacent teams, etc. Here are tips on how to do this well.
Understand your role, and with each update add to the body of evidence that you’re a goo
My happiness grows in direct proportion to my acceptance, and in inverse proportion to my expectations.
– Michael J. Fox