Caterina Yannicelli
@caterinayannicelli
Caterina Yannicelli
A tradeoff occurs every time you get feedback. You become slightly more mainstream, slightly more aligned with the zeitgeist. You become marginally more of an exploiter than an explorer , standing on the shoulders of the giants who conceived the paradigm you’re striving to build upon. This is very effective when you want to align your work with... See more
Leber • The Feedback Tradeoff
Quality content without marketing has a chance, but content with perfected cultural-fit marketing is poised for stardom.
ZINE • Content Overload & Trends in TV Viewing Rituals
6. One of the clearest signs of intelligence is being able to hear an opinion you disagree with and not act emotionally
In Lauren Oyler’s essay about anxiety last week, she referenced a late 19th century diagnosis known as Americanitis , which described “the high-strung, nervous, active temperament of the American people.” Whether incited by advances in technology (causing loss of sleep, excessive worry) or capitalism (causing long work days, fast pace of life), the... See more
Haley Nahman • #172: Trick questions
There’s a quote from Denise Lee Yohn that we really like—“Great brands are idea led AND consumer informed.” They don’t just push new ideas out there, nor do they just ask customers what they want. They do both—pioneering new ideas, and then working hard to understand how those ideas are being experienced and received in everyday situations.
