Caterina Yannicelli
@caterinayannicelli
The Rule of One for copywriting:
You have one reader. One big idea. One promise. And one offer.
Source: unknown person who is no longer alive, probably in advertising and direct response copywriting in the 1920’s.
Content Marketing
Good stuff
“I am a series of small victories and large defeats and I am as amazed as any other that I have gotten from there to here.”
-Charles Bukowski