Caterina Yannicelli
@caterinayannicelli
Caterina Yannicelli
The Content-Commerce-Community model shapes a new narrative wherein the same marketing campaign is able to guide the user through all the four purchase stages, making content marketing a much more accountable and measurable medium as opposed to just a creative one.
Suveer Bajaj • The power of content-community-commerce model - ET BrandEquity
But I absolutely loathe the term content marketing because it sounds so contrived. It sounds like something planned and measured and designed where I don't think that's where the interesting lessons are. I do not think, what is it that the audience exactly wants to hear? That's not where you're gonna get the good stuff. I think the good stuff
... See moreDavid Heinemeier Hansson • You can either buy attention or earn it
In a rare 1988 interview, mythologist Joseph Campbell was asked "How would you advise somebody to tap into joy?"
In response, he gave the most mystical, mind-blowing and beautiful answer I could have ever imagined: https://t.co/pmJk3qzmVu
Ashwin Sharmax.com