Caterina Yannicelli
@caterinayannicelli
Caterina Yannicelli
It’s almost like boredom doesn’t exist, like difficulty doesn’t exist, scarcity doesn’t exist. And a feeling I’ve been having a lot lately is that scarcity is often what creates meaning. When you’re surrounded by infinite possibilities, when you know around the next corner is another video that might be funnier, you’re never going to sit with the
... See morePeople change in four seasons: when they hurt enough they have to, when they see enough they are inspired to, when they learn enough that they want to, and when they receive enough that they are able to
There’s a quote from Denise Lee Yohn that we really like—“Great brands are idea led AND consumer informed.” They don’t just push new ideas out there, nor do they just ask customers what they want. They do both—pioneering new ideas, and then working hard to understand how those ideas are being experienced and received in everyday situations.
Standing in front of all my stuff, it hit me that all of it used to be money, and all of that used to be time.
Sherry Ning • You're Overspending Because You Lack Values
The Content-Commerce-Community model shapes a new narrative wherein the same marketing campaign is able to guide the user through all the four purchase stages, making content marketing a much more accountable and measurable medium as opposed to just a creative one.
Suveer Bajaj • The power of content-community-commerce model - ET BrandEquity
21 best ideas in Ralph Waldo Emerson’s essay on Self Reliance (via justin murphy)
Most people do not trust their own beliefs. The essence of genius is simply to trust yourself—to infer that whatever seems most true in your heart is most true in reality—and for everybody else, too, despite whatever they may claim.
There is hardly anything more painful
“I am a series of small victories and large defeats and I am as amazed as any other that I have gotten from there to here.”
-Charles Bukowski