Caterina Yannicelli
@caterinayannicelli
Caterina Yannicelli
The real problem of humanity is the following: we have Paleolithic emotions, medieval institutions, and god-like technology.
Edward O. Wilson, debate at the Harvard Museum of Natural History, Cambridge, Mass., 9 September 2009
It’s almost like boredom doesn’t exist, like difficulty doesn’t exist, scarcity doesn’t exist. And a feeling I’ve been having a lot lately is that scarcity is often what creates meaning. When you’re surrounded by infinite possibilities, when you know around the next corner is another video that might be funnier, you’re never going to sit with the t
... See morePeople change in four seasons: when they hurt enough they have to, when they see enough they are inspired to, when they learn enough that they want to, and when they receive enough that they are able to
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Tips and insights for brands and marketing: Avoid common mistakes; think differently; understand customer needs deeply; don't rely solely on data; strive for loyalty and customer satisfaction.
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Quality content without marketing has a chance, but content with perfected cultural-fit marketing is poised for stardom.