Caterina Yannicelli

That meant there were three strategies available to media companies looking to survive on the Internet. First, cater to Google. This meant a heavy emphasis on both speed and SEO, and an investment in anticipating and creating content to answer consumer questions. Or you could cater to Facebook, which meant a heavy emphasis on click-bait and human... See more

All the best ideas come out of the process; they come out of the work itself. Things occur to you. If you're sitting around trying to dream up a great idea, you can sit there a long time before anything happens. But if you just get to work, something will occur to you and something else will occur to you and something else that you reject will push... See more

Practical things you can do to make your text clearer.

Open two copies of the same document and put them side-by-side. Edit in one, while referring to the other.

Rewrite your first draft using this rule: no significant words from the first draft are allowed in the second draft.

If your sentence has more than two commas in it, it’s probably too long.

I... See more