Caterina Yannicelli

Up until recently the most popular use case seems to have been marketing copywriting. I don't find this particularly exciting, search on the internet is already full of bland content marketing. It's different if one does content marketing by, say, writing an article about how to use your API, or if a company does a toy project using their API and

Discovery consists of seeing what everyone has seen and thinking what nobody has thought.

introspection is overrated. That’s in part because what’s going on in your mind is not only more complicated than you understand, it is more complicated than you can understand. Your mind hides most of your thinking so you can get on with life. Furthermore, you’re too close to yourself. You can’t see the models you use to perceive the world because

The Rule of One for copywriting:

You have one reader. One big idea. One promise. And one offer.

Source: unknown person who is no longer alive, probably in advertising and direct response copywriting in the 1920’s.