Caterina Yannicelli

@caterinayannicelli

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The Rule of One for copywriting:

You have one reader. One big idea. One promise. And one offer.

Source: unknown person who is no longer alive, probably in advertising and direct response copywriting in the 1920’s.

The fundamental message of marketing must change from "we want your money" to "we share your interests".

Jeff Jarvis • WHAT WOULD GOOGLE DO

“I am a series of small victories and large defeats and I am as amazed as any other that I have gotten from there to here.”

-Charles Bukowski

Good stuff