Caterina Yannicelli
@caterinayannicelli
Caterina Yannicelli
Great brand lines are hard to make and easy to break
greatbrandlines.co
The Rule of One for copywriting:
You have one reader. One big idea. One promise. And one offer.
Source: unknown person who is no longer alive, probably in advertising and direct response copywriting in the 1920’s.
The Content-Commerce-Community model shapes a new narrative wherein the same marketing campaign is able to guide the user through all the four purchase stages, making content marketing a much more accountable and measurable medium as opposed to just a creative one.
Suveer Bajaj • The power of content-community-commerce model - ET BrandEquity
“If you want to make people like things, work in advertising. If you want to make things people like, work in design.” - Brian Collins
On the Shoulders of Giants
leroyalmeida.com
