Caterina Yannicelli
@caterinayannicelli
Caterina Yannicelli
"Let everything happen to you
Beauty and terror
Just keep going
No feeling is final."
(Rainer Maria Rilke)
“If you want to make people like things, work in advertising. If you want to make things people like, work in design.” - Brian Collins
The Rule of One for copywriting:
You have one reader. One big idea. One promise. And one offer.
Source: unknown person who is no longer alive, probably in advertising and direct response copywriting in the 1920’s.
fresh-eggs-flying-lessons
Tips and insights for brands and marketing: Avoid common mistakes; think differently; understand customer needs deeply; don't rely solely on data; strive for loyalty and customer satisfaction.
LinkQuality content without marketing has a chance, but content with perfected cultural-fit marketing is poised for stardom.