Caterina Yannicelli
@caterinayannicelli
Caterina Yannicelli
the weirder, the better
instagram.comPractical things you can do to make your text clearer.
Open two copies of the same document and put them side-by-side. Edit in one, while referring to the other.
Rewrite your first draft using this rule: no significant words from the first draft are allowed in the second draft.
If your sentence has more than two commas in it, it’s probably too long.
I... See more
Open two copies of the same document and put them side-by-side. Edit in one, while referring to the other.
Rewrite your first draft using this rule: no significant words from the first draft are allowed in the second draft.
If your sentence has more than two commas in it, it’s probably too long.
I... See more
gilest.org: Clarity hacks
There’s a quote from Denise Lee Yohn that we really like—“Great brands are idea led AND consumer informed.” They don’t just push new ideas out there, nor do they just ask customers what they want. They do both—pioneering new ideas, and then working hard to understand how those ideas are being experienced and received in everyday situations.
