Caterina Yannicelli
@caterinayannicelli
Caterina Yannicelli
The fundamental message of marketing must change from "we want your money" to "we share your interests".
Jeff Jarvis • WHAT WOULD GOOGLE DO
There’s a quote from Denise Lee Yohn that we really like—“Great brands are idea led AND consumer informed.” They don’t just push new ideas out there, nor do they just ask customers what they want. They do both—pioneering new ideas, and then working hard to understand how those ideas are being experienced and received in everyday situations.
Great brand lines are hard to make and easy to break
greatbrandlines.co
“I am a series of small victories and large defeats and I am as amazed as any other that I have gotten from there to here.”
-Charles Bukowski
I Miss My Cafe
imissmycafe.com"Let everything happen to you
Beauty and terror
Just keep going
No feeling is final."
(Rainer Maria Rilke)
But I absolutely loathe the term content marketing because it sounds so contrived. It sounds like something planned and measured and designed where I don't think that's where the interesting lessons are. I do not think, what is it that the audience exactly wants to hear? That's not where you're gonna get the good stuff. I think the good stuff
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