Society which scorns excellence in plumbing because it’s a humble activity, and tolerates shoddiness in philosophy because it is an exalted activity, will have neither good plumbing nor good philosophy.

Neither its pipes nor its theories will hold water.

~ John W. Gardner,

Some questions that I’ve found to be very effective in one-on-ones: If we could improve in any way, how would we do it? What’s the number-one problem with our organization? Why? What’s not fun about working here? Who is really kicking ass in the company? Whom do you admire? If you were me, what changes would you make? What don’t you like about the

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In Lauren Oyler’s essay about anxiety last week, she referenced a late 19th century diagnosis known as Americanitis , which described “the high-strung, nervous, active temperament of the American people.” Whether incited by advances in technology (causing loss of sleep, excessive worry) or capitalism (causing long work days, fast pace of life), the... See more

The debate over “is it real or fake” is somewhat ironic, because so much of what we experience as reality even within our own bodies is actually simulation.

All the best ideas come out of the process; they come out of the work itself. Things occur to you. If you're sitting around trying to dream up a great idea, you can sit there a long time before anything happens. But if you just get to work, something will occur to you and something else will occur to you and something else that you reject will push... See more

That meant there were three strategies available to media companies looking to survive on the Internet. First, cater to Google. This meant a heavy emphasis on both speed and SEO, and an investment in anticipating and creating content to answer consumer questions. Or you could cater to Facebook, which meant a heavy emphasis on click-bait and human i... See more

In a GTC context, a company’s community should drive positive word of mouth (online or in-person) or create popular content that drives awareness.

Up until recently the most popular use case seems to have been marketing copywriting. I don't find this particularly exciting, search on the internet is already full of bland content marketing. It's different if one does content marketing by, say, writing an article about how to use your API, or if a company does a toy

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The fundamental message of marketing must change from "we want your money" to "we share your interests".