Zora Whitepaper

Creators make more money by selling directly to their fans and by collecting royalties every time their NFTs are resold. This is an entirely new revenue stream that is only possible because of true digital ownership that can encode royalty logic in the media itself.

What's also interesting here is the mental model shift: People typically mint for a combination of patronage and profit—they want to support creators and the work they want to see more of in the world, and minting has traditionally been a way to do that, with provenance to prove it. However, there's also the desire to potentially profit from being ... See more

-By introducing new programmable economic models that spread wealth -across the creator landscape

We’re all participants in culture, yet we don’t have an economic stake and we lack agency. Zora aims to fix that. Zora’s mission is to make the market of culture more efficient. Zora aspires to make culture liquid.

Jacob Horne, the co-founder of Zora, coined the term “cryptomedia” to capture a new form of digital creation. Hypermedia is what we all know and love—the graphics, audio, text, and hyperlinks we interact with online all day. Cryptomedia is both universally accessible and individually ownable. Horne writes, “Cryptomedia can be thought of as hypermed... See more