Zora and the Rise of Cryptomedia

Zora is being built at a time when cultural tailwinds are aligned (the power-to-the-people, down-with-the-gatekeepers, grab-your-pitchforks attitude of an emergent generation), and at a time when technology (blockchain) can enable new forms of ownership and economic value transfer.

Zora wants to serve every NFT vertical—art, music, gaming. Rather than being the marketplace that sells all of these NFTs across categories, Zora wants to enable other people to build experiences, platforms, and marketplaces in these categories.

Zora is built with the goal to deliver value to people, not platforms. All of us create more value online than we realize. To build on the last sentence above—“What’s Instagram without you?”

The nature of the medium of token ownership and unstoppability means we no longer need to extract profits to realize value creation. We can create ‘for-public’, with a new underlying value system that means the value created in Hyperstructures far exceeds any amount of profits that can be extracted in the immediate term, and can be recognized for t... See more

cryptomedia has seven distinct characteristics: * Token-based: an Ethereum-based Non-Fungible Token (NFT) * Permissionless: universally usable and censorship resistant * Universally accessible: open and available to the internet * Valuable: accrue value which is accessible to the owner and creator * Internet-native: created within and exists only o... See more

We’re all participants in culture, yet we don’t have an economic stake and we lack agency. Zora aims to fix that. Zora’s mission is to make the market of culture more efficient. Zora aspires to make culture liquid.