Zigging vs. zagging: How HubSpot built a $30B company | Dharmesh Shah (co-founder/CTO)

By adopting a systematic and data-driven approach to preparing and delivering presentations, you can effectively refine your skills and increase your impact as a speaker.

1. Define your metrics: Identify specific metrics that matter to you. For example, Dharmesh measures “laughs per minute” (LPM), a metric commonly used by stand-up comedians.


2. Measure

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Treat your company culture like a product, where your employees are the customers. Rather than preserving the established culture, founders should iterate on cultural principles and values to meet the evolving needs of a growing team. Document, iterate, and clarify cultural elements to reflect past, present, and future aspirations.