The easiest way to find out numbers here is to ask for the number of magazines they circulate.

That can often be done by asking to publish advertisements in one of their next issues. Asking for the cost of an ad and the number of people who will see it will give you two critical insights: the audience number you’re after and the amount of competition you will have to expect for your audience’s attention.

Is the Audience Large Enough?

Finding B2BC Market Sizes

This can be Post-It notes, an Excel spreadsheet that does not involve numbers, anything that is a general tool applied to a specific problem.

What can I create to help them that way?

Preparation Stage

Analyze your competitors for what they do well and what they don’t when you do your market research.

One great thing about B2BC markets is that they are often community-based. Many freelancers hang out at the same watercooler, which often is either a social media site or a forum/community that is specific to their craft. Finding these communities is essential in determining market size. Social media groups are often a good indicator of size. If ju