
Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business

Analyze your competitors for what they do well and what they don’t when you do your market research.
Arvid Kahl • Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business
The more time you spend looking into many different places, the more precise your outcome will be.
Arvid Kahl • Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business
These types of reports are well worth it, for two reasons. They commonly contain the exact information you need and much more that will allow you to make a very knowledgeable guess as to your chances in that market.
Arvid Kahl • Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business
How can I help them with that?
Arvid Kahl • Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business
For our teacher market, where we focused on solving their productivity problems, one could imagine offering additional products that engaged the other issues that self-employed teachers might have, such as scheduling or tracking their invoices.
Arvid Kahl • Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business
Markets that are becoming hostile to businesses usually are full of very similar competitors, fighting it out over price and marginal differences.
Arvid Kahl • Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business
Finding B2BC Market Sizes
Arvid Kahl • Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business
Most companies are private and thus don’t publicly expose their financial data.
Arvid Kahl • Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business
At least, in the beginning, you should have a clearly defined niche.