Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business

Some markets, where a lot of small deciders with their own budgets make decisions, are very lucrative. These people can be convinced without needing to deploy corporate diplomacy.

One great thing about B2BC markets is that they are often community-based. Many freelancers hang out at the same watercooler, which often is either a social media site or a forum/community that is specific to their craft. Finding these communities is essential in determining market size. Social media groups are often a good indicator of size. If ju

Determining the Size of a Market

People in your niche will likely have the same problems.

That can often be done by asking to publish advertisements in one of their next issues. Asking for the cost of an ad and the number of people who will see it will give you two critical insights: the audience number you’re after and the amount of competition you will have to expect for your audience’s attention.

Different methods will be needed depending on the kind of customers you want to serve. B2B, B2BC, and B2C markets each need different tools to figure out those numbers.

Underserved markets are a great place to start a company, as mentioned earlier. There will be no meaningful competition, customers will love the fact that someone is finally thinking of them, and you will get a lot of market share quickly if you find a market where scaling is not too complicated.

How can I help them with that?

you will have to be careful to find a market that sits in the Goldilocks Zone between too small and too big, and, at best, it should grow in a certain way.