Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business

A good niche will allow you to build a product that solves one problem well.

At least, in the beginning, you should have a clearly defined niche.

If you were to found a company that makes and sells beer today,

Here's an important tip about conducting conversations with your prospects: record your prospects after asking them for permission. You will be far too busy making sure you get information from your customers to retain everything they said. Record the calls and wait a few days before you analyze the results. Right after a call, you may still be und

If your product is shareable, spend time on creating a referral system early in the life of your business. If it’s not shareable, defer this kind of system until you have exhausted better, more effective marketing techniques.

Once previously underserved customers commit to paying, they will be your customers for a long time.

Finding B2BC Market Sizes

Find your niche audience. Find and validate their critical problem. Invent and validate a solution to their problem. Build a product to implement that solution. Build a business that can repeatedly sell that product to your audience.

Aim for equal size or smaller.