Just start with something small and easy to get off the ground and treat it as a learning opportunity. As you start working on it, you’ll naturally start thinking of better business ideas and you’ll have a much better understanding of how to execute on them.

The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – one that only requires a single traffic channel.

Specifically, I’m suggesting that you don’t get started by building a stand-alone subscription software (SaaS) product. Recurring revenue is the holy grail for bootstrappers, ... See more