
Zero to One: Notes on Start Ups, or How to Build the Future

As a founder, your first job is to get the first things right, because you cannot build a great company on a flawed foundation.
Peter Thiel • Zero to One: Notes on Start Ups, or How to Build the Future
As you craft a plan to expand to adjacent markets, don’t disrupt: avoid competition as much as possible.
Peter Thiel • Zero to One: Notes on Start Ups, or How to Build the Future
the single most powerful pattern I have noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas.
Peter Thiel • Zero to One: Notes on Start Ups, or How to Build the Future
if you want to create and capture lasting value, don’t build an undifferentiated commodity business.
Peter Thiel • Zero to One: Notes on Start Ups, or How to Build the Future
In January 2013, Jack Dorsey, founder of Twitter and Square, tweeted to his 2 million followers: “Success is never accidental.”
Peter Thiel • Zero to One: Notes on Start Ups, or How to Build the Future
is unique, but they usually share some combination of the following characteristics: proprietary technology, network effects, economies of scale, and branding.
Peter Thiel • Zero to One: Notes on Start Ups, or How to Build the Future
In 2001, my co-workers at PayPal and I would often get lunch on Castro Street in Mountain View. We had our pick of restaurants, starting with obvious categories like Indian, sushi, and burgers. There were more options once we settled on a type: North Indian or South Indian, cheaper or fancier, and so on. In contrast to the competitive local restaur
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hand. No one can predict the future exactly, but we know two things: it’s going to be different, and it must be rooted in today’s world.
Peter Thiel • Zero to One: Notes on Start Ups, or How to Build the Future
Instead of a healthier planet, we got a massive cleantech bubble.