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Zero to 1: Product Fundamentals for Go-To-Market
The concept is straightforward and based on two fundamental principles: The first can easily be summed up with the famous General George Patton quote I mentioned earlier: “Never tell people how to do things. Tell them what to do, and they will surprise you with their ingenuity.” The second was captured by HP's tagline of that era: “When performance
... See moreMarty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Distribution Is the Hard Part
Most founders think the hard part is building the product. It’s not.
The hard part is getting anyone to care.
You can build something great. It can solve a real problem. It can even be timed perfectly. But if no one notices, it dies.
This is where most founders get stuck. They think the job is to build. They think if they ... See more
Most founders think the hard part is building the product. It’s not.
The hard part is getting anyone to care.
You can build something great. It can solve a real problem. It can even be timed perfectly. But if no one notices, it dies.
This is where most founders get stuck. They think the job is to build. They think if they ... See more