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Zero to 1: Product Fundamentals for Go-To-Market
What are you trying to get your customer to think or feel about your product?
Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making
A secret of the top growth experts in tech is to think about every UX interaction as an emotional event.
Darius Contractor • Increase funnel conversion with Psych
So here’s the formula, if you can call it that:
- Find a real problem (not a hypothetical one)
- Make the solution emotionally resonant (not just functional)
- Time it right (not too early, not too late)
- Communicate the why (not just the what)
- Focus on existing needs (not invented ones)
- Win decisively on what matters most (not marginally on everything)
- Remove