ZAG: The #1 Strategy of High-Performance Brands

A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy

Christopher Lochhead

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So, What's the Bottom Line?: 76 Proven Marketing Tips & Techniques for Building Your Business and Personal Brand

Yitzchok Saftlas

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The Power of Simplicity

Jack Trout

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