ZAG: The #1 Strategy of High-Performance Brands
Stand The F*ck Out: The No-Nonsense Guide to Positioning Your Business, Finding Your People, and Building a Durable Brand
amazon.com
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Marty Neumier • 3 highlights
amazon.com
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
amazon.com