ZAG: The #1 Strategy of High-Performance Brands

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

Marty Neumier • 3 highlights

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Different: Escaping the Competitive Herd

Youngme Moon • 1 highlight

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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Al Ries, Laura Ries

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Make Your Mark

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Branding Basics for Small Business, 2nd Edition: How to Create an Irresistible Brand on Any Budget

Maria Ross

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What Great Brands Do

Denise Lee Yohn

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