• The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

    by Al Ries

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  • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands

    by Ana Andjelic

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    Cover of The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands

  • How not to Plan: 66 ways to screw it up

    by APG Ltd

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    Cover of How not to Plan: 66 ways to screw it up